Monday, January 21, 2008

Marketing GDS

How we represent GDS to our community is important to all of us.

Parents, faculty and alumni received an email last week inviting them to participate in a marketing and web site survey. We want to highlight our strengths and provide an accurate impression of our school.

I spent a morning pouring over our web site. It takes some time. The site is quite extensive, providing everything from athletic schedules, classroom assignments and board meeting summaries to current events on campus. It would be hard to imagine anything about our school not being found on the site. Of course, that's one of our challenges in this age of being able to provide a cornucopia overflow of instant digital information. How can we help both current families and prospective families find the information they seek? And, what words or terminology best convey who we are?

The survey is intended to help us know how to more efficiently and effectively do this.

Your participation will be critical to our success. I hope that you will take the time to respond.

http://www.surveymonkey.com/s.aspx?sm=dF1KlgCywQcOGa4EmsPThw_3d_3d_

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